My role in the uiux design case study was to create an application for a grocery store. The main goal of the application is to help customers locate products efficiently before, during and after shopping at the store. The application will assist whether the customer is shopping in store or online.
One of the first steps was to compare portfolios from designers at google. I chose three designers and then answered questions about their portfolios, such as, ” Was the navigation simple and intuitive,” “Did the portfolio include a diversity of projects,” and ” Is the site responsive?”
The personas were created to learn about how the applications you are designing and developing will impact consumers. Personas represent the demographic in the same way statistics average a population. The three personas I created varied in age, income and socioeconomic status. I formulated the challenges (pain points) each persona faces when shopping. https://valmediablog.com/wp-content/uploads/2024/08/personasusers-1.pdf
The target audience of the consumer demographic varies based on age and economic status. All personas faced the same challenge of finding products in store when having a lot to balance.
” Whether they were man, woman, single, married with a family, or in a relationship, rich or poor, they all had the same challenge (paint point). That grocery store shopping can be a long process of available budget, organization, proximity and product demand. “
Valmedia | Sole proprietor
The research was conducted in person as I was working as an assistant produce manager at a grocery store. I observed consumer behavior daily and learned about preferences. For an actual client or corporate project I would formulate a focus group or research with surveys. — Valerie Blackburn
The userflow I created helped organize the actions for the sketches and prototypes. This step was necessary and led to the creation of a storyboard. The storyboard is a series of images that make up a scenario the consumer is faced with. In the storyboard, Sally Bunkeeper struggles to find the groceries she needs while balancing care of children at home and client work. The scenario shows how the application helps Sally search for a product on the shopping app while phoning her client on speaker.
The user flow and storyboard led to the creation of a prototype.
The prototype includes each phase of the user experience with placeholder graphics and copy.
UX Design Certificate. Conduct UX Research and Test Early Concepts course, Instructor, Google. (2024, July | August).
UX Design Certificate. Build Wireframes and Low-Fidelity Prototypes course, Instructor, Google. (2024, July | August).
UX Design Certificate. Create High-Fidelity Designs and Prototypes in Figma course, Instructor, Google. (2024, July | August).
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