Email authorization changes

Gmail and Yahoo announced key changes in email authentication earlier this year.

What is changing?

1. Using your own custom domain.

2. Authenticating emails correctly.

3. Keeping spam complaints below 0.3%.

4. Ensuring an easy one click unsubscribe process.

Who is impacted? Those that send 5,000 emails per day. Even if you send fewer, the advice is to use the rules to prepare for change.

Using your own custom domain

Using free domains is a negative practice. e.g. mynameis@gmail.com. It increases the chances your emails get rejected, or put in the spam folder.

Authenticating emails correctly

Authenticate your emails with SPF, DKM and DMARK. These tools help to keep your emails trustworthy and safe.

Keeping spam complaints low

Keep spam complaints below 0.3%. Pay attention to spam complaints. Why would anyone opt out of your email marketing list? Perhaps, they receive too many emails. Or, the content is irrelevant now.

Ensuring an easy one click unsubscribe process

Make it easy for users to unsubscribe. Tools to help with this are DKIM and DMARC. Using advanced DNS, add a new record, then copy and paste the DKIM string. Save the changes, then voila, you have an easy unsubscribe process.

Gmail and Yahoo! 2024 Email Authentication. ’Gmail and Yahoo! 2024 Email Authentication‘, Pedro Simao, Product Marketing Expert. GetResponse. (2024, November).